Reflection of Chapter 1-4
What is the Groundswell? Usually, the definition of groundswell is a broad deep undulation of the ocean caused by an often distant gale or seismic disturbance. Now, Charlene Li and Josh Bernoff wrote the book” Groundswell : winning in a world transformed by social technologies “in 2006. This book main explains how the social media impact the marketing, and become a form of social media marketing. With the technology development, social media has already ubiquitous in our life, of course, the influence of online marketing surroundings us. Charlene Li and Josh Bernoff put forward the theory about: the groundswell is like any other activity, and groundswell thinking is like any other complex skill- it takes knowledge, experience, and eventually, enlightenment. Gidd and aacs la is emblematic. In chapter 1, authors discuss a case from the digg.com . The Internet connects people more closely, to feel unafraid, and to be powerful. Users can comment...