McDonald's consumer strategy and Twitter platform
Embracing the groundswell
The main mean of Embracing the groundswell is that Sellers
should embrace their customers, depending on customers’ meet to develop new products.
McDonald’s is a good example I thought.
As the groundswell, groundswell winning in a world transformedby social technologies, note: Why innovating faster is powerful? There are two
reasons for this.
* Customers don’t take long to tell you what they want.
* With customers in the loop, innovation happens more
quickly because you can iterate—make continuous improvements.
McDonald’s has a comprehensive system of customer feedback. McDonald's
user feedback system includes food taste, freshness, children's package
syllables, environment, staff service and takeaway. As a previous chapter said,
not only good reviews are significant, but more importantly, some bad reviews are
more improve their services and emphasize an authenticity in term of whole reviews.
Indeed, McDonald’s relies on this review innovation some new
products, and someone even limited and special product in location. For example,
McDonald's has specially developed szechuan sauce based on feedback from most
of Chinese consumers. The product once became the best-selling product at
McDonald's.
Taking use of groundswell with Twitter.
Moving to the
Twitter of McDonald’s. There is a highlighted example from Groundswell. Fadra
spent a twitter about her son received a girl toy in his Happy Meal rather than
a boy toy. A McDonald’s social media employee responded to Fadra’s twitter, and
soon enough Fadra’s son received a coveted Wolverine toy courtesy of McDonald’s.
McDonald has more
than 540.5 thousand tweets and 3.5 million followers. Fadra is not
a special example. Throughout the McDonald’ Twitter, McDonald's response rate
is particularly high. I putted two comment pictures from the recent twitter
of McDonald’s. There are 69 retweets and 243 likes, and the most attention is 98
comments including 17 responses from McDonald.
WHAT ABOUT YOUR EMPLOYEES?
Answer by text: they are
a natural constituency for social connections. They obviously have something in
common about they work for you. And they ought to have a common goal in terms of
your company’s success.
McDonald's has its own complete staff training system, as
well as corporate culture. It is well known that McDonald's employee changes
are rapid, and the vast majority of their employees will become their main
customer. Unfortunately, I didn't find information on how McDonald's could tap
its employees' potential, and my career score wasn't very high by Indeed.
This reflection I chose McDonald's as the subject of
research, but it does not indicate that all his business was successful. Even I
have a question, Why does McDonald's sell well in other countries, but in the
United States, where it originated, it is becoming less and less popular?
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ReplyDeleteThe Szechuan sauce is a very unique example of how seemingly unique things can pass through the groundswell and suddenly become a huge demand. First, it was created way back in the 1990s when the movie Mulan was coming out, and then discontinued shortly after. Then, it was featured on the TV show Rick and Morty, piquing peoples' curiosity. After this, McDonald's featured it again on a limited time event. This actually backfired originally because they did not anticipate the amount of people who turned out- I was actually one of the ones who showed up with my boyfriend, only to be told they had run out hours before. Now, it seems like they're finally including it again on a regular basis. What a unique phenomenon!
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