Yuxi’s Social Media Blog

In the previous blog, we studied the popularity of Fenty Beauty, a mainly part because of the Rihanna' huge influence on social media. And analyzed the fact that Fenty Beauty has different actions for each social media, like Instagram、Facebook、Twitter and YouTube. Actually, YouTube and Instagram  become the most important social media for Fenty Beauty.Then, we also discussed the online promotion of Fenty Beauty. This year is the third year of the establishment of Fenty Beauty. Now, Let's look at the Fenty Beauty' s popularity  in the last three months. Although there have been ups and downs, nevertheless，this curve has an upward trend from the end of September. Continuing the overall trend of last year, Fenty Beauty will be more easily mentioned at the end of the year, and I guess this will increase sales. At the same time, launching new products with a big discounts. For competitors, I chose Kylie Cosmetics,which established in 2015. And...

Rihanna launched its own brand of cosmetics, Fenty Beauty . The first collection was lipstick and had been available last fall. The launch market included the United States, Canada, Europe and Asia, and the channel was the Sephora beauty chain.  One brand executive said that everything related to Rihanna can break the performance record. because of Rihanna’s huge social media influence. At present, there are more than 76 million fans on Instagram, which possibility is more than some fashion brands.   Instagram---- 76.4 million  FACEBOOK----74 million Twitter----94.3 million Rihanna said that she hopes to make "the things she likes" in the process of design, and she also hopes that girls of different skin colors can find what they like. In the case of liquid foundations, Fenty Beauty offers 40 different color for $34. Many Asian customer, like me, feel that the most of European and American makeup brands' is often u...

Embracing the groundswell The main mean of Embracing the groundswell is that Sellers should embrace their customers, depending on customers’ meet to develop new products. McDonald’s is a good example I thought. As the groundswell, groundswell w inning in a world transformedby social technologies , note: Why innovating faster is powerful? There are two reasons for this. * Customers don’t take long to tell you what they want. * With customers in the loop, innovation happens more quickly because you can iterate—make continuous improvements. McDonald’s has a comprehensive system of customer feedback . McDonald's user feedback system includes food taste, freshness, children's package syllables, environment, staff service and takeaway. As a previous chapter said, not only good reviews are significant, but more importantly, some bad reviews are more improve their services and emphasize an authenticity in term of whole reviews. Indeed, McDonald’...

What is the Fans Economy? According to week study,I realized focusing customer is necessary when we discuses the business marketing. Today, I want to talk about a spacial customs marketing, called " fans economy". I really think the fan economy (not copying Wikipedia) is a new type of economy based on the Internet. The connection between social media and fans economy. Interactive social media is a key of internet form. Social media has narrowed the gap between ordinary fans and idols. The commercial profit activity that idol companies use to make use of this feature is a fan economy. For example, last week my blog shared Rihanna's beauty brand  Fenty named Fenty Beauty by Rihanna, which also a good example about fans economy. The fans economy is divided into two parts. The first is the real economy, which is around the stars, concerts, movies and film and television dramas. The other part is the virtual economy, which can also be called the indirect ec...

During the read Groundswell, I had a discussion with my classmate Adela, who choose a very nice case about Sephora to detail HOW SEPHORA ENGAGE IN GROUNDSWELL ON TWITTER . Inspired by her, I surely choose Fenty Beauty By Rihanna.  Fenty Beauty is a cosmetics brand launched in September 2017 by singer Rihanna . The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation.  Because Rihanna has long cooperated with Sephora, many of the marketing methods of Fenty Beauty are to imitate Sephora. But based on Rihanna's own sensitivity to social media, Fenty Beauty differs from Sephora in some aspects of digital marketing, especially energizing customers. I will analyze it below. As the authors note in Groundswell: A World Transformed by Social Technologies, “Consumers in the groundswell are leaving clues about their opinions, positive and negative, on a daily or hourly basis. ” Fenty Beauty is also relying on word-of-m...

With the social media development, the role of social media in business is increasingly important. Today we are discussing a hot topic----live video. According to the data I found online, the audience who the age between 13-40 is the main crowd watching and creating live videos, these people are also the main consumer groups in the fashion, sports, fast-moving and technology industry in the United States. Of course, not only the United States, I think most developing countries and developed countries have the same trend. Therefore, if you can attract and master these consumers who use live video, it is the priority to occupy the commercial development. I will give two examples, Major League Baseball(MLB) and Apple company, to illustrate how the live video on social platforms will bring more possibilities to businesses and attract more viewers to increase revenue. MLB’s YouTube live streams average 1.2m views Major League Baseball’s (MLB) 13 g...