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McDonald's consumer strategy and Twitter platform

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Embracing the groundswell The main mean of Embracing the groundswell is that Sellers should embrace their customers, depending on customers’ meet to develop new products. McDonald’s is a good example I thought. As the groundswell, groundswell w inning in a world transformedby social technologies , note: Why innovating faster is powerful? There are two reasons for this. * Customers don’t take long to tell you what they want. * With customers in the loop, innovation happens more quickly because you can iterate—make continuous improvements. McDonald’s has a comprehensive system of customer feedback . McDonald's user feedback system includes food taste, freshness, children's package syllables, environment, staff service and takeaway. As a previous chapter said, not only good reviews are significant, but more importantly, some bad reviews are more improve their services and emphasize an authenticity in term of whole reviews. Indeed, McDonald’...
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Social Media Monitoring for Fenty Beauty by Rihanna # Part One

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Rihanna launched its own brand of cosmetics, Fenty Beauty . The first collection was lipstick and had been available last fall. The launch market included the United States, Canada, Europe and Asia, and the channel was the Sephora beauty chain.  One brand executive said that everything related to Rihanna can break the performance record. because of Rihanna’s huge social media influence. At present, there are more than 76 million fans on Instagram, which possibility is more than some fashion brands.   Instagram---- 76.4 million  FACEBOOK----74 million Twitter----94.3 million Rihanna said that she hopes to make "the things she likes" in the process of design, and she also hopes that girls of different skin colors can find what they like. In the case of liquid foundations, Fenty Beauty offers 40 different color for $34. Many Asian customer, like me, feel that the most of European and American makeup brands' is often u...
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A Latest Form of Marketing on Social Media ----- Live Video Streaming

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With the social media development, the role of social media in business is increasingly important. Today we are discussing a hot topic----live video. According to the data I found online, the audience who the age between 13-40 is the main crowd watching and creating live videos, these people are also the main consumer groups in the fashion, sports, fast-moving and technology industry in the United States. Of course, not only the United States, I think most developing countries and developed countries have the same trend. Therefore, if you can attract and master these consumers who use live video, it is the priority to occupy the commercial development. I will give two examples, Major League Baseball(MLB) and Apple company, to illustrate how the live video on social platforms will bring more possibilities to businesses and attract more viewers to increase revenue. MLB’s YouTube live streams average 1.2m views Major League Baseball’s (MLB) 13 g...
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