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McDonald's consumer strategy and Twitter platform

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Embracing the groundswell The main mean of Embracing the groundswell is that Sellers should embrace their customers, depending on customers’ meet to develop new products. McDonald’s is a good example I thought. As the groundswell, groundswell w inning in a world transformedby social technologies , note: Why innovating faster is powerful? There are two reasons for this. * Customers don’t take long to tell you what they want. * With customers in the loop, innovation happens more quickly because you can iterate—make continuous improvements. McDonald’s has a comprehensive system of customer feedback . McDonald's user feedback system includes food taste, freshness, children's package syllables, environment, staff service and takeaway. As a previous chapter said, not only good reviews are significant, but more importantly, some bad reviews are more improve their services and emphasize an authenticity in term of whole reviews. Indeed, McDonald’...
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Social Media Monitoring for Fenty Beauty by Rihanna # Part One

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Rihanna launched its own brand of cosmetics, Fenty Beauty . The first collection was lipstick and had been available last fall. The launch market included the United States, Canada, Europe and Asia, and the channel was the Sephora beauty chain.  One brand executive said that everything related to Rihanna can break the performance record. because of Rihanna’s huge social media influence. At present, there are more than 76 million fans on Instagram, which possibility is more than some fashion brands.   Instagram---- 76.4 million  FACEBOOK----74 million Twitter----94.3 million Rihanna said that she hopes to make "the things she likes" in the process of design, and she also hopes that girls of different skin colors can find what they like. In the case of liquid foundations, Fenty Beauty offers 40 different color for $34. Many Asian customer, like me, feel that the most of European and American makeup brands' is often u...
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Social Media Monitoring for Fenty Beauty by Rihanna # Part Two

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In the previous blog, we studied the popularity of Fenty Beauty, a mainly part because of the Rihanna' huge influence on social media. And analyzed the fact that Fenty Beauty has different actions for each social media, like Instagram、Facebook、Twitter and YouTube. Actually, YouTube and Instagram  become the most important social media for Fenty Beauty.Then, we also discussed the online promotion of Fenty Beauty. This year is the third year of the establishment of Fenty Beauty. Now, Let's look at the Fenty Beauty' s popularity  in the last three months. Although there have been ups and downs, nevertheless，this curve has an upward trend from the end of September. Continuing the overall trend of last year, Fenty Beauty will be more easily mentioned at the end of the year, and I guess this will increase sales. At the same time, launching new products with a big discounts. For competitors, I chose Kylie Cosmetics,which established in 2015. And...
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